Privacy Policy

Last updated: 17 July 2026

FinnsDirect respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, who we may share it with and the rights available to you.

We process personal information in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable UK privacy laws.

1. Who we are

FinnsDirect is a trading name of Finnsmate Limited, a company registered in England and Wales. Finnsmate Limited is the data controller responsible for the personal information described in this policy.

Company registration number: 16853223 VAT registration number: 507211236

Registered office: Finnsmate Limited, 128 City Road, London, EC1V 2NX, United Kingdom.

Our registered office is not a product returns address.

Email: support@finnsdirect.co.uk

2. Information we collect

Depending on how you use our website, we may collect the following information:

  • your name;
  • billing and delivery addresses;
  • email address;
  • telephone number, where provided during checkout;
  • account username and password;
  • order and transaction details;
  • products viewed, purchased, returned or added to your basket;
  • correspondence sent through our contact form, email or customer-support channels;
  • return, refund, complaint and warranty information;
  • marketing preferences;
  • IP address, browser type, device information and approximate location;
  • website activity, referring pages and interactions with our website;
  • fraud-prevention and payment-verification information; and
  • age or identity-verification information where you order an age-restricted product.

We do not intentionally collect more personal information than is reasonably required.

3. How we use your information

We use personal information for the following purposes:

Processing and delivering orders – to process and confirm your order, take or verify payment, arrange delivery, provide order updates, process cancellations, returns and refunds, and provide customer support. Our lawful basis is that this processing is necessary to enter into or perform our contract with you.
Managing customer accounts – to create and maintain your account, show previous orders and make future purchases easier. Our lawful basis is performance of our contract with you and our legitimate interest in providing account services requested by customers.
Customer service, complaints and warranties – to answer enquiries, investigate problems, handle complaints and assist with warranty claims. Our lawful basis is performance of our contract, compliance with legal obligations and our legitimate interest in providing customer support and resolving disputes.
Accounting, taxation and legal compliance – to meet accounting, tax, consumer-protection and other legal requirements. Our lawful basis is compliance with our legal obligations.
Preventing fraud and protecting our business – to detect fraud, misuse, security threats, payment disputes and unauthorised transactions. Our lawful basis is our legitimate interest in protecting customers, our website and our business.
Improving our website and services – to analyse website usage and purchasing patterns to understand how the website is used, fix problems and improve our products and services. Our lawful basis is our legitimate interest in improving our business.
Marketing – to send offers, product news and other marketing where we have your consent or where the law permits us to contact you about our similar products and services. You can unsubscribe at any time.

4. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are essential and are necessary for the website to work properly. These include cookies that:

  • keep products in your basket;
  • remember your checkout progress;
  • sign you in to your account;
  • maintain website security; and
  • remember your cookie preferences.

We also use optional cookies to help us understand how the website is used, to improve our services and, where you consent, to show you relevant advertising.

Where consent is required, optional cookies will not be set until you make a choice through our cookie banner. You can change or withdraw your choices at any time via our cookie settings.

For full details about the cookies we use, please see the cookie banner on our website.

5. Who we share information with

We may share relevant personal information with trusted organisations that help us operate FinnsDirect, including:

We provide these organisations only with information reasonably required for the relevant purpose. We may also disclose information in connection with the sale, restructuring or transfer of all or part of our business.

We do not sell personal information to advertisers or unrelated third parties.

6. Your rights

Depending on the circumstances, you may have the right to:

  • ask whether we hold personal information about you;
  • request a copy of your information;
  • correct inaccurate or incomplete information;
  • request deletion of information;
  • request that processing be restricted;
  • object to processing based on legitimate interests;
  • object to direct marketing;
  • request transfer of certain information in portable format;
  • withdraw consent where processing relies on consent; and
  • challenge certain automated decisions.

These rights are not absolute, and legal exceptions may apply. To exercise a right, please email support@finnsdirect.co.uk.

We may request reasonable information to confirm your identity before releasing or changing personal information.

Most valid requests must be handled without undue delay and normally within one month.

7. How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes set out in this policy, including legal, accounting, tax, fraud prevention and dispute resolution.

  • Order, invoice and tax records are normally retained for at least six years.
  • Customer account information is retained while the account remains active and for a reasonable period afterwards.
  • Marketing information is retained until you unsubscribe or we no longer need it.
  • We may retain information for longer where required by law, necessary for legal proceedings or connected with an unresolved complaint or transaction.

8. How we protect information

We use reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration and unlawful disclosure. These measures include secure hosting, encryption, access controls and restricted access to customer information.

No method of transmission over the internet or electronic storage is completely secure. You are responsible for keeping your account password confidential and should contact us if you believe your account has been accessed without permission.

9. International transfers

Some service providers may process personal information outside the United Kingdom. Where this happens, we take steps to ensure appropriate safeguards are in place, such as using International Data Transfer Agreements or transferring data to countries with adequate data-protection laws.

10. Children’s information

FinnsDirect is not intended for children to use independently. We do not knowingly collect personal information from children except where reasonably necessary and legally permitted. Age-restricted products cannot be ordered by anyone below the legally required age.

11. Third-party websites

Our website may contain links to other websites. We are not responsible for the privacy practices of third parties. Please read their privacy policies before providing personal information to them.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with the date it was last updated. Significant changes may also be communicated through the website or by email where appropriate.

13. Contact us

Questions, rights requests and privacy complaints should be sent to: support@finnsdirect.co.uk.

Finnsmate Limited trading as FinnsDirect
128 City Road
London
EC1V 2NX
United Kingdom

Company registration number: 16853223
VAT registration number: 507211236
Email: support@finnsdirect.co.uk

Our registered office is not a returns address.
Please contact us before returning any product.